Strategic Marketing
Companies have never before had such powerful technologies for understanding and interacting with customers. Yet too many firms operate as if they’re stuck in the 1960s, an era of mass marketing, mass media and impersonal transactions.
To compete in an aggressively interactive environment, companies must shift their focus from driving transactions to maximizing customer lifetime value. That means products and brands must be made subservient to customer relationship.
Participants to this program will learn how to attract and retain customer loyalty from a holistic perspective and also learn how to be more creative in their marketing which will ensure that they get higher outputs from their efforts based on the 80/20 principle and the Blue Ocean strategy.
Date: February 27-29 2020
May 11 – 13 2020
Location: Victoria Island and Ikeja
Program Fees: =N= 150,000.00
Duration: 3 days
Audience: Team Leaders and Management Staff
Digital Marketing
With over 3 billion internet users globally and the way the internet engages and affects our daily lives, the Digital media has evolved into the most effective platform for advertising and marketing goods and services in most countries across the globe.
Whilst marketing can be carried out by virtually anyone using the internet to make a sale, the key to getting the right results in large volumes is in understanding the various digital marketing platforms available, targeting the right market (Profiling), making use of analytics, SEO rankings, content creation and several other variables that add up to give us the desired results.
Participants to the program will gain a very deep insight into the field of digital marketing and learn various strategies and concepts with which they can use any of the several options available in digital marketing to significantly boost their sales.
Date: February 20-21 2020
March 18 – 20 2020
Location: Victoria Island and Ikeja
Program Fees: =N= 150,000.00
Duration: 3 days
Audience: Business owners, Sales and Marketing Staff
Marketing for Non-Marketers
In today’s world, given the competitive nature of most businesses, most organizations expect all their staff to join in the marketing efforts of the company irrespective of whether they are in the sales/marketing department or not.
Also in most companies, the staffs are seen as brand ambassadors of their companies and the way the public perceives them could have considerable influence on the sales of the company’s product /service.
Participants to this program will learn the rudiments of marketing with customer satisfaction being the focus of marketing. They will also be made to understand how their roles within the organization contributes towards better service / product delivery to the customer and how they can further endear customers to the company through their conduct.
Date: February 17-18 2020
May 11 – 13 2020
Location: Victoria Island and Ikeja
Program Fees: =N= 150,000.00
Duration: 2 days
Audience: All cadres of Staff and Management
Successful Product Management
Product Management deals with the life cycle of products of a company right from the conception stage to design, planning, forecasting and production or marketing of the product or service.
In modern marketing practice, the focus is on satisfying customer requirements. So right from the conception of the product right through the production packaging and delivery to the customer, quality service delivery to the customer must be the number one priority.
Participants in this program would be made to understand why the product life cycle is important to quality service/product delivery, it’s impact on the sales and revenue of the company and what roles they can play in achieving these goals based on the principles of Total Quality Management.
Date: March 12-14 2020
Location: Victoria Island and Ikeja
Program Fees: =N= 150,000.00
Duration: 3 days
Audience: All Staff in the production and delivery value chain.
Strategic Brand Marketing
The Brand captures the essence of a company’s product or service in terms of consistency in quality, value and trust that consumers find in the company. Today’s market is flooded with competition many of who are able to deliver on their promises to their customers.
A company with a known and trusted brand will also have the advantage of being able to charge a premium for it’s products and services whilst reducing on it’s sales and marketing costs thus making the company more profitable.
Participants to this program would learn about the values of the brand image of a company, how to grow the assets of the brand equity of the company in an increasingly competitive market and effectively communicate it to the buying public.
Date: March 16-18 2020
Location: Victoria Island and Ikeja
Program Fees: =N= 100,000.00
Duration: 3 days
Audience: Sales, Marketing and Management Staff
Retail Branding and Merchandising
Brand merchandising is the act of creating a brand identity through the use of a company logo that usually communicates the essence of the brand and then incorporating this recognizable visual aesthetics in their marketing communication and on products and services that are used by their customers.
Merchandising the brand helps keep a top of the mind awareness for products/services in the minds of customers and customers are more likely to patronise brands they trust, know and interact with more often.
Participants to this program will learn various methods of merchandising the brand, merchandising audit and how to effectively position the brand in customer facing locations to boost the brand image and promote the sales of their companies.
Date: March 3-5 2020
Location: Victoria Island and Ikeja
Program Fees: =N= 150,000.00
Duration: 3 days
Audience: Sales and Marketing Staff